Best Mobile Marketing Tips
Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations.
Mobile is unique medium and it must be concepted and designed with this idea in mind. A mobile marketing firm should be familiar with the enormous variety of mobile phone screen sizes and memory limitations—and strive to create original content best suited to a mobile device.
Benefits of SMS Messaging
There are some incredible benefits to utilizing mobile marketing for your business and marketing needs.
* Quantifiable marketing results through the tracking of downloads, page visits and customer opt-ins
* Incredibly high WOW factor—many customers have never experienced mobile marketing firsthand, which allows even the smallest brand to make its mark as a pioneer
* Affordability. No matter what the size of your marketing budget, mobile marketing will help to stretch your dollar further by maximizing the number of impressions your brand makes
* Heavy representation by a highly desirable audience—the 18 to 34 year-old demographic
* The ability to reach customers in innovative and interactive ways
Few electronic gadgets have become a closer part of our daily lives than the mobile phone. And because mobile phones are such a personal part of our world, mobile marketing has the potential to create a uniquely powerful impact.
Mobile Marketing for All Budgets
Mobile marketing doesn't have to cost a fortune.We recognize that making the jump to mobile may seem intimidating, but it shouldn't be. As a full-service mobile marketing firm, we will work with your brand to develop a mobile marketing strategy customized to your needs, and then fully execute it. We have all of the resources needed to create a wide array of engaging mobile content.
For most clients, mobile marketing represents only a fraction of a total marketing budget. In fact, many of our mobile services cost significantly less to execute than the price of a traditional media buy.
For advertising agencies, mobile marketing represents a fun and innovative way for brands to reach a target audience. Simply sell your clients on mobile—we can help with that—and rest assured that we will handle the entire execution of your mobile strategy.
Mobile Web Development
Our systems detect a user's phone from over 5,000 options before displaying the best format for your mobile site. Because every page view counts.
Mobile Web sites—also known as WAP sites—are the perfect way to reach your increasingly tech-savvy audience or offer clients an additional touchpoint for their product. We develop and host both HTML and WML-based WAP sites, viewable on any phone with a mobile Web browser.
Best of all, our WAP development adheres to W3C and .MOBI standards for mobile Web development.
Translation: Your WAP site will always look amazing.
iPhone Web App Development
iPhone applications come in two varieties: The first are true software applications that are downloaded through the Apple App store—commonly referred to as iPhone apps. The second type of iPhone app is a Web-based internet application that any iPhone/iPod Touch user can navigate to via the iPhone Safari mobile browser. A Web-based application such as this is called a Web app.
iPhone Web apps
Web apps are accessed by visiting a Web address on the iPhone, the same way a user visits any Web site on the device. What makes Web apps unique, however, is that they are essentially iPhone-specific Web sites that are designed exclusively for viewing on the iPhone. iPhone Web apps can exist as games, blogs, learning tools, and much more—all designed with the beautifully unique Apple Human Interface Guidelines for iPhone Web development in mind.
Custom Software Development
Working with design-forward developers and tech-minded designers certainly has its advantages.
We have the experience and knowledge needed to develop a host of rich mobile media applications for Flash Lite, Java ME ( J2ME ), Palm, Windows Mobile and the iPhone. Few in the business can design and develop custom mobile software like we can, and that's a fact we're pretty proud of.
Custom mobile software capabilities:
* Flash Lite 1.1
* Flash Lite 2.1
* Flash Lite 3.0
* Adobe Certified Professional Flash Lite 1.1 Developer
* Adobe Certified Professional Flash 8 Designer
* Qualcomm Authorized BREW Developer
* Apple-Approved iPhone Developer
* SQL, PHP, .NET, WAP, XHTML, CSS, XML, Objective C, C, Java
* Flash Lite, Java ME, Windows Mobile, Palm, iPhone
Custom branded advergames can feature your brand extensively throughout gameplay.
People love mobile video games. Did you know that over one-third of cell phone users play them? A branded video game, known as an advergame, has the potential to create maximum exposure for your product. The more entertaining the game, the more contact with your brand.
We create cutting-edge Flash Lite, J2ME and BREW mobile advergames and can even develop distribution systems to help your game reach its audience.
Flash Lite Content
Fluid animations and millions of vibrant colors. Incredibly life like ? Maybe not, but definitely staring at.
Mobile screensavers are a unique product that can be freely distributed or sold directly to your target audience. We design and develop animated GIF and Flash Lite-enabled screensavers, and tests screensaver performance on a variety of handsets—ensuring that your brand will always be represented in the best manner possible.
Because mobile wallpapers are downloaded by a variety of unique mobile handsets, file size concerns are paramount for a quality product. We convert all wallpaper final art to a minimum of 12 different screen sizes to ensure the best possible viewing experience for the end user—regardless of their handset.